TABASCO
buffalo, new york meet buffalo, Louisiana
Launching their new Buffalo flavor bottle was our first assignment after flying to Avery Island, Louisiana to pitch and win the TABASCO account. For the spot we convinced them to create a Cajun Bar in the middle of a Buffalo winter.
Fantasy BUFFALO digital GAME
To let people know what foods go great with Buffalo sauce, we created a game where your fantasy food line-up (food items instead of football players), rack up points based on real-time TWITTER mentions.
TABASCO nation facebook app
In addition to the Buffalo campaign, we concurrently worked on TABASCO’s first foray into social media with a gamified experience prompted by the simple question: "Are You One of Us?" Tapping into its loyal fan base, dubbed TABASCO NATION, we created a deep consumer engagement that consisted of photo challenges, daily polls, points & badges, leaderboards, avatar customization, and even a daily 'drop' tracker.
