GOOGLE STADIA
stadia DESIGN ❤️
Stadia’s new logo had low awareness at launch, so when we were tasked with creating the brand tone and feel, we naturally went straight at the ‘S’ beacon and how it can represent the brands irreverent and modern ethos.
Using only static game art, we integrated the stadia beacon to create dynamic co-branded animations.
we took the lead and created stadia’s first ever brand guidelines.
