POKEMON

for those who pokemon, train on.

To kickoff their 20th anniversary, Pokemon wanted us to create a live-action spot that celebrates fans across the world. We ended up creating their global rally cry along the way: “Train On.” The piece inspired millions at Superbowl 50, and was voted the #1 Super Bowl spot on YouTubes AdBlitz.

 

“Pokémon’s Super Bowl 50 ad feels like a spot for Nike or Adidas.”

- ADAGE

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From the Easter Eggs to the YouTube fan reactions, this case study breaks down how we got to the Super Bowl.

 
 

“Pokemon’s first ever Superbowl ad will make you rejoice in your childhood.”

MASHABLE