WARNER BROS GAMES: HITMAN 2
Can everyday objects be tools of assassination? Think Deadly.
A blowdryer, a measuring tape, a fish, a… muffin? Anything is a deadly weapon in the hands of Hitman’s Agent 47. Our campaign aimed to elevate Hitman 2 from a perceived generic shooter to a creative stealth game. It came to life in key art, a launch trailer, E3 signage, out-of-home, and social.
“What sets this campaign and, by extension, Hitman 2 apart from other assassin narratives isn’t just the enticing gameplay, but the room for limitless creativity.”
ADWEEK
