HIKUP APP

What if we created an app, that like, helped you speak, like, better or something.

Sometimes we say things that we’d rather not. Like saying ‘like’ too much. Or using outdated terms like ‘manpower’ or ‘pull the trigger.’ That’s why our agency, in partnership with design studio Consume & Create, actually created a web app that helps you be mindful of the words you say.

 
 

Think of Hikup as a friendly coach - simply input a word or phrase you’d like to ditch, press start, and talk.

 
 

Hikup launched with the release of “The Hikup Song.” The whimsical tune highlights the low-stakes vibe of the app, helping people ease into the idea of vocab mindfulness..

 
 
 

The colorful characters from the song also invaded social, helping us share some common hikups you might want to be more mindful about.