UBISOFT: GHOST RECON

Even special ops guys fighting the cartel need their insta to be on point.

New games need a new social channel, so we created Ghost Recon’s first Instagram account. These Ghosts make special ops look good. Beyond sharing fun looping gifs and boomerangs from the point of view of our heroes, we also introduced the different factions, layed out the immersive story via graphic tryptychs and custom animations.

 
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weapons info and ghost intel were shared via the highly tactical g.i.f. format.