AT&T IT CAN WAIT

15 concepts, BATTLING on facebook, onLY THE EFFECTIVE SURVIVED.

Most people know distracted driving is a problem, but they do it anyway. So this year, our AT&T “It Can Wait” client skipped the all-eggs-in-one-big video strategy, and instead we created a diverse arsenal of short, impactful spots that were optimized in real-time, all based on Facebook data. Ultimately the best performing ones were given more media weight and expanded to different media channels.

 
THE WINNERS
 
The Losers
 

And here is the case study that SHOWS how “agile” and successful it was:

 


 

Campaign results: 244 million impressions / 69 million views / 107K shares